I’m Eddie Ablett, the creator behind Mallee Media. For the past five years I’ve been filming and photographing across Australia’s agriculture, rodeo, and country brand industries. I’m driven by capturing things exactly as they are — the dust, the energy, the colour, the people, and the stories that make rural Australia so unique. From fast-paced arena action to long days on the land, my goal is always to deliver content that feels real and connects with the audience.

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Alongside Mallee Media, I’m also the owner of Double M Productions — a creative agency built for rural, rodeo, and outback businesses. Through Double M, I work with a team of talented creators to produce high-quality content, marketing, design, and strategy for events, studs, and country brands across Australia. It’s allowed me to take what I do as a filmmaker and scale it into something bigger, helping clients tell their stories with impact.

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Whether I’m shooting reels, interviews, stud videos, or long-form films, I’m passionate about showcasing the industries and people I’ve spent years working alongside.​